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How To: Make Event Sponsorships More Effective
New Q & A White Paper … Right after the new year, I had the opportunity to sit down with a few of my UBM Tech colleagues to talk about the many industry events that we’re producing this year, and...
View ArticleTop 5 Reasons To Attend Online Marketing Summit
Here are the Top 5 Reasons why you should attend Online Marketing Summit next month, February 11 – 13th! 5. Connections and Networking – Attending the event in Sand Diego allows you to work in your...
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What Makes Technology Events Different, Successful?
Marco Pardi, President, UBM Tech Marco Pardi, President of UBM Tech’s Business Technology Events, is featured in BtoB Magazine to discuss the role live events play in technology marketing. Originally...
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Event Formats: Most Educational
In this week’s chart, we learn the event formats that provide the best educational experience for business technology professionals. Matching your event content and discussion to the information needs...
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What It Means To Be A Modern Marketer
Although it wrapped over a month ago, Online Marketing Summit has continued to stir up buzz in industry circles. Marketers in attendance left with tangible how-to’s that they could take home and put to...
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Technology Executive Event Preferences and Dislikes
Research-Based White Paper: How Face-to-Face Conversations Achieve Lasting Customer Relationships Executive events are a valuable marketing tool that can help you build relationships with new customers...
View Article4G World 2014 Collocates With CTIA Super Mobility Week
One-of-a-Kind Event Brings Entire Wireless Ecosystem of Next-Generation Mobile Broadband Technologies, Services and Devices Under One Roof SAN FRANCISCO, May 20, 2013 – 4G World, the only conference...
View Article5 PR Tactics You Can Use to Promote Events & Webinars
While live events and webinars are generally thought of as marketing activities, designed for the purpose of generating leads, the promotion of these events has some real similarities to launching a PR...
View ArticleRecord Breaking Black Hat USA 2013 Wraps
With Tremendous Momentum, Esteemed Information Security Event Details 2014 Dates, Launches Black Hat Asia, Expands Europe Show SAN FRANCISCO, CA — August 5, 2013 – Today, Black Hat, the world’s leading...
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Join Us At Realtime Marketing Lab on October 14
The social media space has grown up. In 2009, there were some early social media management platforms, but most of the tools were simple apps designed to help manage a basic social media presence....
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UBM Tech Announces Tech Marketing 360, an OMS Event
2014 Event Looks at Full Scope of Technology Marketing, Welcoming New General Manager & Creating a New Experience SAN FRANCISCO, Oct. 9, 2013 /PRNewswire/ – Today UBM Tech announces Tech Marketing...
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Announcing Create – A New Marketing Services Arm of UBM Tech
Today UBM Tech launches Create, a new marketing services business optimized to leverage UBM Tech’s leading channels of paid, earned, and owned media in order to provide a complete integrated marketing...
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7 Pillars of Digital Marketing Success
“By the time a B2B purchaser actually engages with a company or with a sales rep from that company, they’re 57% of the way through their decision process.” – Google Digital ad spending will increase...
View ArticleSurvival Tips For Event Marketers On The Road
Everyone thought my job was so glamorous. Traveling the country. Seeing different states. Experiencing different cities. At the peak of my warrior days, an Event Coordinator fresh out of college, I was...
View ArticleTop 7 Tips on How to Make Headlines from the Expo Floor
Bustling, hectic and a little chaotic – conventions can be overwhelming, but your media strategy doesn’t have to be. Conferences have long been platforms for new product launches and major company...
View Article6 Trade Show Marketing Fails
For most marketers trade shows are one of the single biggest expenditures in your marketing mix. As the event marketing director for UBM’s Electronics events, I’ve observed varying levels of time and...
View ArticleThe Five Greatest Superpowers of Moderator Superheroes
One of the most critical decisions you can make to ensure a successful live event is the selection of moderator or host. The person who leads your event is the most immediate and obvious face of the...
View ArticleThe Year’s 10 Best Charts for B2B Tech Marketers
Did you know that two-thirds of small companies polled only create B2B content in-house? Or that barely half of marketers believe there will be an increase in next year’s spending on LinkedIn? 2013 has...
View ArticleTech Marketing Progress: An Inside Perspective
I had the pleasure of interviewing Gayle Wolski, UBM Tech veteran of nearly 10 years and insider to all things Tech Marketing 360. We spoke about her background, the technology marketing space, and...
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Digital Business Strategy: 8 Gut-Check Questions
It’s the right time to ask the uncomfortable questions. Just to prove I don’t belong anywhere near the hospitality business, here’s my promise to InformationWeek Conference attendees: We’ll make you...
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